How can I use AMP html on a CMS

[chrisvogel]

I have been trying to research using AMP to improve our mobile speed. We have a whole lot of sites on the same platform managed by a CMS. From what I have read, AMP html can only be used on static pages. Does that mean we would not be able to incorporate this into the html through our CMS?

I would like to implement this across all our homepages to test the effectiveness of it if possible, but there is no way to rebuild all our homepages statically.

Any advice is much appreciated!

[Andy.Drinkwater]

Hi Chris,

AMP isn't intended for this use. It is only for the likes of blog posts and news articles.

If you want to speed your internal pages up, then you will need to run your site through the Google Page Speed Insights and follow those recommendations.

-Andy

[BlueCorona]

Hi Chris,

Like Andy said, AMP isn't intended to improve the overall site speed of your website. AMP articles and web pages load 15 – 85 percent faster on mobile devices. The idea behind this is to create a faster user experience for mobile users, 40 percent of whom have the tendency to abandon a web page if it takes longer than roughly 3 seconds to load. For more info on Accelerated Amp Pages, check out our blog.

However, I do recommend using AMP pages if you post blog posts or articles to your website. Why? Well, Google incorporated mobile-friendliness into their search rankings algorithm last year, so we know webpages that are mobile friendly do receive a boost in rankings. However, AMP is not a ranking factor—yet. Since AMPs are featured in a carousel (most of the time) above the fold, it does push down organic search results on mobile. If you use WordPress as your CMS there are plugins you can download that make creating AMP pages as simple as the click of a button.

But if you are simply looking to improve the overall site speed of your website, Andy is correct. Run your website through the Google PageSpeed Insights tester and following it's recommendations for both desktop AND mobile site speed.

Hope this helps!

[kwoolf]

I think the community needs to look at the AMP project roadmap and recognize that AMP HTML isn't only for blogs and news sites. Google is very active in promoting AMP standards, and now it's possible to create a full e-commerce website using 100% AMP HTML. And because analytics tells us 86% of visitors find us on a mobile device, we've committed to building out a 100% AMP site. I'll post back after the launch and report on our results.