Technical SEO Issues - Traffic Drop

[DannyNutcase]

Hi guys,

I hope you're all doing well!

We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing.

Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue.

However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented.

Our website is www.mrnutcase.com

If any of you have any ideas, I'd love to hear some of them.

Greatly appreciated,

Danny

[Mustansar]

Hi
its hard to say without having look into search engine console and analtyics. In addition, there could be many reason for the drop.

But if i see recent month, then some sort of fash come to my mind and that is Google recent update on unnatural outbound linking.  I am not sure how it is relavent to you. But you can certainly check that.

here is the link for your assistance:

[PatrickDelehanty]

Hi there

Moz has a great SEO audit resource that you should take a look at to get a good foundation set for your website. It's filled with a ton of great information and tips on how to keep your website sound and within SEO best practices. If you haven't taken a look yet, I highly recommend it. There is also a fantastic technical SEO audit that you can look into, complete with a checklist! Both of this will help a tremendous amount!

I would also take a look at the Panguin Tool from Barracuda to line up your Google Analytics and Google algorithm updates. This will help you see if your website was directly hit by any of the update or algorithms, and will help you pinpoint whether or not you need to complete a backlink or content audit.

From there, I would make sure that you put into place an ongoing SEO audit schedule, that way you have a set of tasks to complete that will help you stay on top of your website and issues that may occur. Make sure that you read this, there are things you wouldn't think of!

I know you said resources / budget are the biggest for this, but don't forget that there are companies out there that are willing to help and may be able to work with a smaller budget - no hurt in asking if some issues are beyond your expertise level, a little help now will save potential headaches down the road!

Let me know if this helps or if you have any questions or comments! Good luck!
Patrick