Optimizing Site for Multiple Business Services

[ccdispoto]

I am currently optimizing for a site that does a ton of services:
Web Development
Logo Design
SEO
Copywriting
Social Media
Email Marketing
PPC Marketing

Is it better practice to optimize one "Services" page for multiple keywords or to break each service onto its own unique URL and optimize each page individually?

[LoganRay]

Hi,

You'll definitely want to break out each topic into its own page. If you have one page that addresses all of those services, you can't properly apply on-page optimization tactics, and therefore you won't be sending the right signals to search engines.

John Mueller of Google actually recently addressed this situation here: https://www.seroundtable.com/google-one-url-one-piece-of-content-22341.html