Promoting a naitonal mobility store

[corn2015]

Hi,

Can you please tell me some tips/strategies when it comes to promoting a mobility based online store? This is one of my clients and I'm trying to think of some effective non PPC methods to promote him. We're having a lot of success using PPC but we'd like to start scaling that back. Here is the site:

http://www.scooterlink.com/

[JordanLowry]

I would do some keyword research and get into some content marketing. Moz's beginner's guide to SEO has plenty of resources to help get you started.