Rankings: Homepage to SubDirectory Re-org

[chiplab]

This post is deleted!

[GastonRiera]

Hi there,

I belive that you will have no much trouble preserving that ranking. That new landing page should be perfectly optimized for the selected keyword.
The fact that PA is very low or null is because that metric is updated once a moth. And it'll take time and backlinks to increase it.

Dont forget to create internal links with the keyword as anchor text to the landing page, update the sitemap and update it on Search Console.

Hope it helps.
GR.

[davebuts]

Hi Chase,

I agree with what Gaston said but I'll add a bit more to it:

I'd remove keyword focus for 'custom' from the homepage (in h1 and title tag, etc.) and shift that targeting to the new 'Custom Poker Chips' pages.

That would leave the homepage to target more generic 'poker chips' terms.

I'd also link to the new page in the main navigation with the anchor text 'Custom Poker Chips'.

Should be very straightforward and I don't think you'll have to worry about losing any rankings, but it may take search engines a month or two to start ranking what will be the more relevant page for users.

Cheers,

David

[MattRoney]

Hi Chase! Did Gaston and/or David answer your question? If so, mind marking one or both responses as a Good Answer?

Otherwise, how can we still help?