Website pages for different cities

[MissThumann]

HI,

Is it ok to have pages on my website that are specifically targeted for one town?

Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway?

I would be making each page as resourceful as possible to the reader., by Including unique content etc

Thanks in advance:)

[LSIversen]

I think the answer is in the last part you said - making it useful for the reader.

If you make a legitimately useful piece of content, then I would always say go for it.

A good example is a brand with multiple stores, where it absolutely makes sense to create a unique page about each location. This page would include information about the store, parking, directions to the store, selection of products, employees, some information about the town, etc.

If you're making the page just because you want to rank for "keyword + town" on the other hand, then I would probably think twice, before doing it. You would simply be creating thin content, which could potentially piss off both the panda and give your users a bad experience on your site.