About how much time should I budget for an adwords audit?

[94501]

Hi,

I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead.

Here are my questions:

• How many hours of work?

• How extensive of a deliverable is the result?

• What might this cost if I hired a knowledgeable individual (not a big firm)?

Thanks!

[Alick300]

Hi,

Time duration would vary from person to person and it totally depends on adwords knowledge and experience of auditor.

IMO it would take 4-5 hrs max because campaign is not very big. I have no idea about the cost but I would suggest you to go upwork.com post your job and defined maximum budget like $30/$40. I hope you will get many proposals.

Hope this helps.

Thanks

[94501]

I did it myself and went for kind of a top items approach. In the end, it took about 6 hours.

Thanks... Mike