Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)

[OhYeahSteve]

Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?

[MiriamEllis]

Hey Steve,

I think what you might be looking for would be a heatmap study like this one: https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win

You might be able to find others. Hope that helps!