Using Google Reviews for non local business

[jafayeh]

Hi All,

We are deciding on what site is best to capture reviews from customers and I'm just not sure what is the ideal option.

We are a SaaS business with multiple offices in different locations but the specific geographies are not really relevant to our customers.

Is it worth focusing on google reviews so that when our brand is searched there are plenty of nice shiny stars (plus maybe they can be added into adwords adverts as well...). Search volume for the keywords we don't yet rank for are not massive although still important.

Alternatively should we be thinking about something like G2Crowd. None of our competitors are doing anything so there's no real need to our muscle them on a review website and I don't think our end user will visit these sites before buying but we would point to them and say 'hey, look at all these great reviews'.

Finally I searched my old company recently who and just under news results were facebook reviews. Maybe that's another option.

All advice welcome.

All advice appreciated.