What is the best way to show content in Listing Pages?

[kathiravan]

If it is e-commerce site and a product listing page there is always a conflict how to show the content? As per my understanding we can show content in two different ways.

1. To show little content and use **Read more. (**In this case there is a direct message to the google: Here is the content visible and rest content is hidden but available for visitors to read more

2. Can use** Scroll bar**. So here is the message to Google and visitors that my full content is available here. So just scroll down to read further.

So I  want to know that which method of showing content is best and it's impact of SEO where there is UI constraint or both the method is ok without any SEO impact. Please share your suggestions.

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[Andy.Drinkwater]

Hi Kathiravan,

Google's view on this is never to hide important information if it is something that you or your visitors rely on.

Lets say that you have 100 words that explain everything a potential buyer would need and then hid a further 300 words, but available after a click, then Google would assume that what is hidden isn't as important. With what you have on the attached image, I would question if you have given enough information there.

I like to look at this as what is best for the prospective buyer and give them as much as they need. Keep the important information high up the page and then depending on what else you need to include, you can decide if hiding it behind a tab keeps the page clearer, or can you add the full content below the fold as a scroll?

There are many factors with eCommerce sites - it's a much bigger discussion.

-Andy

[Everett]

Kathiravan,

Is this a Wordpress site? I've never seen a true eCommerce site do that. Category pages have an image of the products, along with a title, price and sometimes a very short description. Product pages should show the image and a full description, along with tabbed or otherwise easily accessible content for other features and information. Videos, multiple image views and reviews are also encouraged.

[kathiravan]

No, it is not a WordPress site. This is product listing page not the product page. We receive maximum organic traffic to these listing pages. As you have seen the attached image it is just the upper part. You can also check this page here (https://www.caratlane.com/jewellery/diamond-rings.html).

So again I am repeating my point: To show the full content for visitors can we use read more button or side scroll bar and which one is best from SEO point?

[Everett]

Thank you Kathiravan,

For jewelry and gold coins I think the image and "read more" is the best option for both user experience and SEO, assuming Read More goes to the product page. My advice would be to link the product title to the product page as well, and for it to be the first link to that page in the code (read more being the second link) since the first link determines anchor text.

Does that answer your question?