Why are accuracy scores in the dashboard different than in the individual listing?

[LM360_Digital]

How come when I search for my location in the Moz Local dashboard, it shows me the Score and the Accuracy, but then when I click into the individual location and the accuracy score is much lower? Which one is the source of truth, and is the best to report to clients? I don't want to report on inflated numbers.

[KristinaKeyser]

Hi there! Kristina from Moz's Help Team here.

I can completely understand where your confusion comes from around these different figures you're seeing! Hopefully I can help explain the discrepancies here.

The score within your listing report is representative of what our system observes at this exact moment. So, it is a snapshot in time of how your listing distribution looks. This means that if, for example, one of our partners had an API outage at the time which caused them to be unable to report your listing's status to us, then that listing would appear as blank within your listing report and be reflected as such in the snapshot score.

However, issues like the one that I described above are completely temporary and do not impact your actual listings on those sites. So, we also include a "golden" score on your dashboard which is calculated with the best status we've observed from each aggregator over a longer timeframe. This score is intended to give you a more normalized impression of your listing score which is not impacted by unimportant volatilities.

I would say that both are useful in their own context, but you're absolutely right that it's not especially clear. As usual, you can always contact our team with any questions about the tools by emailing help@moz.com, but please do let me know if I can help further.

Thanks so much!
-Kristina