Hosting your website where you customers are located ?

[seoanalytics]

Is it possible and recommended to host a website in Switzerland ending in.com to rank in the United States ?

Or is it better to host it in the country you are targeting ? I know in WMT you can choose the country you want to target but is it as efficient as hosting it on a server located in the country ?

Thanks,

[Andy.Drinkwater]

Hi,

Because it is still understood to be an SEO signal, I would be erring on the side of caution and going with hosting in the country where the client / visitors are located.

John Mueller did confirm that it might have a small benefit, but as there has been little additional confirmation of this recently, I would avoid hosting in a different country if the option is available.

https://www.seroundtable.com/seo-geo-location-server-google-17468.html

-Andy

[seoanalytics]

Thank you,