How do I effectively utilize multiple campaigns

[Rickshaw]

I'm fairly new to SEO and I'm wondering the best way to utilize SEOmoz's multiple campaigns feature. I've set up a "general" campaign with our top key words and competitors to analyze against our domain and I wondered which verticals would make the best second and third SEOmoz campaign.

[malachiii]

are you talking about SEOmoz campaigns? adwords campaigns? analytics?  Also it'll help if you give a little background information so we can guide you into the right direction for drilling down what you need to do.

[Rickshaw]

Thanks for pointing that out. I edited the original questions, but yes I was referring to SEOmoz campaigns to audit our site and give me some good tools to help us improve. If context is helpful our site is www.rickshawbags.com