Understanding Keyword Explorer SERP Analysis

[SilverStar1]

Hi Guys

Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic.

I would like to hear what others have to say, or am I missing something here.

Regards

Peter

H96KVmH

[moz_support]

Hi Peter!

Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through-rate of a given page (putting more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages). The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values.

I hope that provides some clarification!