Taking advantage of a radio interview

[archdecor]

Hi,

My colleague is doing a series of radio interviews with the BBC (to be played everyday for a week and can be downloaded for a Month from the BBC website) about our business and our trade in general, but with it being the BBC we can't have any links, tweets, FB, etc links. However I don't want to miss an opportunity to try and generate some 'juice'. We can have a link to the download but anyone else have any suggestions? It is local but it is the BBC.

Thanks in advance, Paul.

[EGOL]

The quality of the interview will determine if people flock to your site.  It could be a rare opportunity to bring new clients, sponsors, or evangelists.   Prepare for them.  You have an opportunity to make people say WOW! or snore.

Consider the topic of the interview and the content of your site, and decide what you want people to see when they land.

Have your best and most relevant content clearly promoted.

If there is great content for this audience that you don't have but could have, do whatever you can to get it.