Help - my site is losing rank fast and I don't know what I've done!

[Easigrass]

My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'.

anyone willing to take a look and throw me there thoughts?

[cian_murphy]

There could be variety of reasons for the loss in rankings. It depends on changes you've made on your website or marketing strategy. What type of strategy have you in place?

[VERBInteractive]

Hi Alex,

"artificial grass" looks to be the biggest Seach volume term for you folks on the first page. I see you folks in 15th position with a search volume of 18,000. But this type of search is dominated by the Local 3-Pack, and your headquarters listing is pretty bare, see: https://www.google.ca/search?q=Easigrass+HQ+London&oq=Easigrass+HQ+London&aqs=chrome..69i57.774j0j7&sourceid=chrome&ie=UTF-8 my first step would be to optimize that for the term and ask clients if they like your services to give you a review on Google,.

Beyond that I would explore all of your listings for the over regional locations and get them optimized. You might want explore a full on local campaign, Moz Local is pretty hand for that and available in the UK

I hope that helps.

[Easigrass]

Hi, thanks Verb. I've just managed to get our details for the Google account so will be optimising that very soon. We are hopefully going to be collecting reviews asap. Our old site used to be terrible and used to use subdomains for each local franchisee so I redesigned it and changed them to sub folders. Now we're getting way more traffic but our ranking seems to be slipping. I have some content lined up to be released soon which will cover in depth the keyword artificial grass. im hoping that is going to lift us back up.

[RobertFisher]

Cian

We work with a firm like yours here in the US so I won't be able to go into much detail, but your site loads quite slowly here even when cached. Also, you said you rebuilt your site recently so it begs the question did you handle the redirects correctly?

On the content front, if you are dropping already make sure you create a sane strategy and that the content is new and not redone. Make sure you are answering queries, etc. BTW With new site did you change any meta descriptions? (For anyone who is going to tell me that is not a ranking factor, it is not about that.)

Have you gone in and looked at traffic change (users flow) since the change?

Hope that helps a bit. 
Robert