Youtube Views

[brianvest]

We have a Youtube channel that has a 7+ years of history and a bunch of views.

With that said they are not tagged or described very well on youtube.

For business reasons, we are considering creating a new Google/Youtube account, then moving the videos to the new account and properly tagging.

Does anyone have SEO thoughts on essentially killing our youtube views/history?

[sergeystefoglo]

Hi Brian,

Here are my thoughts around your questions:

1. You mention that the videos aren't tagged or optimized well. If this is a main reason for creating a new channel I would suggest you create a plan for going back and optimizing/tagging all of your current videos instead.

2. Instead of creating an entirely new channel, could you rebrand yours? Change the name, logo, links, etc. but keep the videos, views, shares, etc.

3. In terms of SEO - YouTube takes user signals (views, shares, interactions) into account for ranking videos. I would say if there's anyway you could retain your current YouTube channel, do that. However, if you have to create a new YouTube you can get newer videos ranking fairly well by optimizing them correctly as well as adding them to a video sitemap and utilizing schema.

Hope that helps!

References:

http://searchengineland.com/youtube-ranking-factors-getting-ranked-second-largest-search-engine-225533

[MattAntonino]

It really depends on your current metrics. As Sergey said things like views, videos uploaded, shares & minutes watching are all ranking factors over there so the more you have already the better.

If your average time spent watching is really low, I'd consider moving them - but an account with history is more valuable than a brand new one so if your numbers aren't completely shot, I'd keep the channel and rebrand it.

[brianvest]

We can clean up the channel...the reason we were considering moving to a new channel is because we were considering moving from an xyz@gmail.com login to an @domain.com login.

Does anyone have thoughts on the SEO benefits of an @domain.com login vs @gmail.com login?

Or is adding my url to the  "Associated website" channel setting sufficient for SEO purposes?