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    Google finding my meta descriptions

    On-Page / Site Optimization
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    • RobDalton
      RobDalton last edited by

      I recently had my site redone (about a year ago).  Since then google has not been using my meta descriptions much and more so using the descriptions within my site.  Is there a reason for this?  An example would be http://www.waikoloavacationrentals.com/vrp/unit/kolea-14/

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      • DirkC
        DirkC last edited by

        In the example you give the meta description is too short (70 characters - should be 155 or even longer). If Google thinks your meta description isn't good at describing the content on the page, it will select another part of the content which seems to be more appropriate.

        I would try to make the meta description a bit longer & teasing. The text should be both descriptive & teasing for the searcher to click on it. Check here https://moz.com/learn/seo/meta-description

        Dirk

        RobDalton 2 Replies Last reply Reply Quote 1
        • RobDalton
          RobDalton @DirkC last edited by

          OK.  I am probably behind time because I thought it was supposed to be short.  I will try changing a few and seeing what happens.  Thanks,

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          • RobDalton
            RobDalton @DirkC last edited by

            Just went to change them and wordpress recommends less.  Are they that far behind?

            DirkC 1 Reply Last reply Reply Quote 0
            • DirkC
              DirkC @RobDalton last edited by

              Guess so - the worst that can happen to you with long meta descriptions is that they get truncated.

              If they are too short - you are not using the 2 lines that Google allocates you or (like in your case) that Google is just picking some text from your page.

              There is no guarantee that Google will use the meta description in the SERP's but you will increase your chances by making them longer;

              Dirk

              1 Reply Last reply Reply Quote 0
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