Duplicate content on the same site

[Substance-create]

We have a client who wants us to use the same piece of copy twice on their website. Once to promote a workshop and once to promote a conference talk.

We feel this would be bad practice from a user perspective, but we were wondering how search engines would regard this?

Thanks

Ian

[GastonRiera]

Hi,

Google does not want duplicate content. In your case. I'd suggest your client to re-write the content.

Remember that having unique content is what Google loves the most.

Hope it helps.

GR.

[Chris_Hickman]

Hello,

I would recommend using a canonical tag on your duplicate page. Point the tag at the original blog. This will tell search engines where the original source of information is without penalizing the site. For more information,

https://moz.com/learn/seo/canonicalization

Regards,

Nick

www.adficient.com

[Jseddon92]

This depends what your goal is, are you looking to rank both pages in search? If so, you will need to create unique content on both pages.

However, if your goal is to promote one of the pages via other means, you can put a rel canonical tag in the header of the site, which will give content attribution back to the original page and will solve your duplicate content issues.

Here's more information on the rel canonical tag: https://moz.com/learn/seo/canonicalization

As another option, you could simply noindex one of the pages.

Hope that helps.