Https & Google Updated Guidelines

[BeckyKey]

Hi

We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site.

In light of Google adding it to their guidelines - is this something we need to put into action?

Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader.

Are we going to be penalised if these are not added to our site?

Thank you

[LoganRay]

Hi,

Since you're already using an SSL, you might as well apply it to the whole site. Here's a great article on all the necessary steps to take to ensure a smooth transition: https://moz.com/blog/seo-tips-https-ssl

I can't speak much to your second question, but my guess would be as Google continues to focus on overall site quality, this will play a role in rankings to some degree.

[EricaMcGillivray]

Definitely check out our Ranking Factors survey. 

As far as Accessibility, many good practices such as providing transcripts for videos and alt text for images are just good SEO too.