Google Algo Update

[BeckyKey]

Hi

I'm trying to look into how the update in Oct - Nov affected our site.

It's positive with us ranking for more keywords, but I wondered if anyone knew what had changed.

For example, one of our pages ranked for 291 keywords in October, now it ranks for 406 keywords. We've done nothing to this page in that time.

I just want to try and understand what's happening with the algorithm a little more (although I'm sure everyone does :). Does anyone have any insights?

Thanks!

[seanginnaw]

Hey Becky,

Check out the Moz Algo update page for more detailed information about algo updates:

https://moz.com/google-algorithm-change

All the best,

Sean

[PatrickDelehanty]

Hi Becky

Along with Sean's message above, a tool I highly recommend is Panguin Tool. You can line up your Analytics along side algorithm updates and go into much more detail about what updates may have helped boost your rankings.

Hope this helps! Good luck!
Patrick