Any tips to maximize the SEO benefit of a 3d model embed service (e.g Matterport) for a realty site?

[JFA]

Hi All,

My client grabbed a Matterport camera and I'm trying to get the most out of the embedded models from an SEO standpoint.

Other than slapping alt text on iframes, the only thing I turned up was a wordpress plugin that appears to point links you share of the embed (not just the page it is on) back to your own website instead of matterport's.

Any thoughts appreciated.