Car Dealership website - Duplicate Page Content Issues

[karl62]

Hi,

I am currently working on a large car dealership website.

I have just had a Moz crawl through and its flagging a lot of duplicate page content issues, these are mostly for used car pages.

How can I get round this as the site stocks many of the same car, model, colour, age, millage etc. Only unique thing about them is the reg plate. How do I get past this duplicate issue if all the info is relatively the same?

Anyone experienced this issue when working on a car dealership website?

Thank you.

[Lumina]

There are effectively 2 ways you could handle this properly:

1. Consolidate all of those duplicate pages into one page; keeping these listings one a single page and using a gallery / ajax / etc. to bring up one specific car at a time.
2. Choose one page from each set of duplicates as the base page, and place "rel-canonical" tags in the duplicates.

Option 2 is likely the better of the two in terms of SEO and your business, but both are technically viable options.

[Jubaer96]

At first let me quote what Matt Cutts says about duplicate content. "I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing"

So it won't harm your site. Now coming back to your question. To make it better, you can put different description (Car Condition or Dealer's Note ) for each car.

[Gyorgy.B]

I suppose your top priority keywords are the head terms (e.g. used car) and brand related searches that are targeted by category pages, e.g. used mazda cx 5. The "duplicate" pages are the actual car pages that change on a daily basis, every time they sell or add a new car.

Your priorities are the head terms and category related searches, so having duplicate content on a few dozen mazda cx 5 pages shouldn't be an issue. The website duplicates product descriptions, not articles or blog posts and I'm pretty sure Google is smart enough to understand the concept.

It's unlikely that the actual product pages will rank in Google, because they are changed too frequently and don't have time to build up page authority.

Make sure you don't have thousands of duplicate page titles, by using unique identifiers and even ID numbers in the page titles. E.g. Used [colour] [year] [brand] [model] [mileage]

Hope it helps.

[Gyorgy.B]

I vote for #2. Having brand and model category pages with all the product listings can be more beneficial for SEO, and they can use breadcrumbs with schema markup, which will look nicely in the SERP.

• brand

• model 1

• product 1

• product 2

• ...

• model 2

• ...

[karl62]

How would schema markup benefit the used-cars, can you do schema for these?

Sorry I haven't done much on schema markup.

[Gyorgy.B]

I was referring to the navigation breadcrumbs that use can mark up with structured data. Like this: https://developers.google.com/structured-data/breadcrumbs?hl=en