Should I keep subpages for item types or condense information all on one page?

[Deacyde]

So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for.

Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase )

This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least.

Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing.

Besides being as general as possible when posting questions here. Thanks for any feedback and even crystal ball guesses.

[Everett]

Hello Deacyde,

As you've probably guessed, this is a difficult question to answer without actually seeing the site and the content in question. However - generally speaking - it is best to consolidate your efforts on fewer pages.

Related to that, even though there aren't any other "synonyms" that produce much traffic, making sure you are writing about the topic in a natural way, using related words, synonyms, co-occurrence words... should help.

Links are often the big factor in cases like this, all other things being equal. I assume these pages have content that would entice people to link to them?