Why there is a big gap between MOZ and Google Analytics Keyword Ranking for my website?

[Frontdesk.Anywhere]

Hello everyone,

I've just started a SEO project and I'm very new in the field. Well, I tried to select the most interesting Keywords for my website. When I checked out what the current ranking for each one was, I noticed that between Google and MOZ, figures are totally different.

For example, for the word "channel manager":

• on Google Analytics: #2

• on MOZ: not in the top 50

I know that for Google Analytics, these numbers are average (12 months). But it cannot explain such a huge gap.

Do you have an explanation for that? And also does that mean that I can't trust Google (really?). Because I also did some analysis with Google figures: Monthly searches, Competition...

Thanks for you help! Happy Christmas,

Floriane.

[kevin.loesken]

Hi Floriane!

Could you send your question to help@moz.com so that we can take a look at your campaign and see why this might be happening?

Thanks!

Kevin
Help Team