.org EMD - worth it or should we go with a lesser keyworded .com

[BobGW]

Hello,

A client of mine really wants to go with a 3 keyword EMD .org

kw1kw2kw3.org

The other option is to buy a non EMD .com with 2 of the keywords in it.

I am leaning towards the .com, I don't think .org's are very professional, and EMDs seem to be going out of style, but please give your honest opinion now and what will happen in the coming years.

Thanks

[David-Kley]

It is hard to predict, but I always say go with a .com if you can get it. The thing to remember is: will the .org rank better due to having more of the keywords placed in it?

I thought for sure that Google would have discredited EMDs years ago, but yet you still see them ranking, very much so with local businesses.

Here is what I would ask myself if I was in your shoes.

1. What is working for businesses already ranking high for that area/service? If the EMD seems to be working, is the .net version available? I think people would prefer a .net over a .org unless the site was strictly educational or informational. If it is service-based or product based I would use the .net

2. If the EMD .org is available, was it owned before and does it have any history that could be harmful in the short-term?

3. What is the EMD .org site being used for? An add-on domain or site, or as the main company website?

4. If the .com covers the most important two of the three KWs, are they the most important two? Think of webdevelopmentsoftware.org vs developmentsoftware.com. If the 2 keywords are the most important two that cannot be misconstrued or misinterpreted by Search Engines then I would say use the .com

In the example above the .org domain specifies WEB, meaning you would be targeting a certain type of software, whereas the .com leaves the interpretation more open-ended and open to misinterpretation.

Moz did a study about EMDs and what was used the most often. I think it's worth a read in your case:

https://moz.com/blog/bing-vs-google-prominence-of-ranking-elements

Hope this helps!

https://moz.com/blog/bing-vs-google-prominence-of-ranking-elements