Mobile Google SRP not showing Mobile breadcrumb

[vivekrathore]

Hi,
     I have implemented schema code for Breadcrumb on mobile site which is same as on Desktop. Now Desktop breadcrumb structure is getting visible on Google SRP, but when i check Mobile breadcrumb structure in Android Phone Google SRP, it is not visible. I have verified both code in schema structure tool.

Is there any different schema code for mobile breadcrumb.

Need any additional information regarding this, please send me your queries.

[bridget.randolph]

Hi Anirban, I don't believe that there is separate schema for mobile breadcrumbs, and since you tested it with the testing tool it seems that something else may be going on here. Have you checked it again recently, and is it still not visible?

Would you be willing to tell me what the site is, so I can have a look myself?

[vivekrathore]

Hi Bridget,
                 Thanks for looking into this matter. I am checking it almost daily basis, but it is showing URL in Google SERP instead of breadcrumb. I have implemented code on question detail pages on section http://goo.gl/Zmz0v3 (This is the URL of AnA section, check it on Mobile browser).

[Everett]

Hello Anirban,

I did not see any breadcrumbs or breadcrumb markup on that page. The source code has a section for it, but nothing is inside it:

[vivekrathore]

Hi Everett,
                  We have implemented Breadcrumb on question detail pages. Please check this page http://goo.gl/WSGyDl and search this code itemscope itemtype="http://data-vocabulary.org/Breadcrumb. You can find all question detail pages here http://goo.gl/Zmz0v3 .

[Everett]

Hello Anirban,

Just because you implement the markup does not mean Google will show it in the SERPs. This is true for breadcrumbs, product markup, events and more.

Also, it could have something to do with the drop-down navigation embedded in your breadcrumbs. You may try removing that to see if you get the breadcrumb on mobile.

[vivekrathore]

Hi Everett,
Drop down navigation is only implemented on Desktop site and Breadcrumbs structure of desktop site of Ask & Answer getting visible in Google, but Mobile site breadcrumb is not getting visible in Google SRP..

[Everett]

Hello Anirban,

Thanks for clearing that up. Again, Google does not always show markup just because you have it on the site.

If you are truly concerned with mobile optimization in the SERPs, check into Accelerated Mobile Pages (AMP)- https://www.ampproject.org/ .

Best of luck!

[vivekrathore]

But AMP is a way to build web pages for static content that render fast.

[Everett]

I did not mean to imply that AMP would fix your problem, as asked above. But, if you are interested in mobile optimization (including the snippets displayed in search results), you may want to check that out.

To answer your question, I don't think you are doing anything "wrong". Google likely handles desktop and mobile separately so you may have breadcrumbs on one and not the other. Having the code on the page does not guarantee that Google will display something in the search results.

[vivekrathore]

Thanks Everett for Clarification.