How to get an Updated Logo in Search Results?

[RealSelf]

I'm having trouble getting a new logo in search results.  My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results.  Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content.

Here's a list of what we've tried:

1. We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign
2. Added schema.org logo and organization markup
3. Featured a high resolution image on our "Logos" page (top result for "RealSelf logo")
4. Verified wikipedia has the proper image
5. Modified all social profile logos: Twitter, Facebook, G+, etc..
6. Begun outreach efforts to have high ranking image results update our logo

I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?

[DirkC]

Point 6 seams to be the most important one - make sure they update all the logo's (most of the results I get seem to be affiliated with your company - so this shouldn't be to difficult to do).

Example: http://drellen.com/realself-reviews/ - the logo is changed in the body - but the bigger logo is still the old one.

On your site - rename your logo to real-self-logo.png & make the alt "Real Self Logo" to make it very obvious that the image = your logo

Dirk

[evolvingSEO]

Dirk's suggestions are perfect. In addition, I would add a few things.

First just to check, this is your real new logo now? http://fi.realself.com/images/layout/logo.png?1398004321

When you do the image search in Google, just look at where all the old images are located. For example I would go through ALL of the results, not just Dr Ellen - like this one shows up for me: http://www.elitemdspa.com/realself-testimonials/

Contact all websites that are using your old logo and ask them to update to the new one.

[evolvingSEO]

Thanks for helping Dirk!