Recommend a program that identifies common search keywords

[CostumeD]

Can anyone please recommend a program which identifies what the most common search keywords are in relation to our industry? One of our businesses is fancy dress costume, the other is wedding gowns/formal wear.

[CleverPhD]

Google Keyword Planner - https://adwords.google.com/KeywordPlanner

Keyword IO - http://keywordtool.io/

Word Stream - http://www.wordstream.com/keywords

Word Tracker - http://www.wordtracker.com/

More great ideas here - http://www.seerinteractive.com/blog/spark-new-ideas-with-these-keyword-research-toolstips/

and here - https://moz.com/beginners-guide-to-seo/keyword-research

and here - https://moz.com/blog/category/keyword-research

[DirkC]

In addition to the tools already mentioned - Semrush (paid version) offers the possibility to compare your site with the competition - and show keywords that generate traffic for them but not for your site.

Dirk