Making Filtered Search Results Pages Crawlable on an eCommerce Site

[accpar]

Hi Moz Community!

Most of the category & sub-category pages on one of our client's ecommerce site are actually filtered internal search results pages. They can configure their CMS for these filtered cat/sub-cat pages to have unique meta titles & meta descriptions, but currently they can't apply custom H1s, URLs or breadcrumbs to filtered pages. We're debating whether 2 out of 5 areas for keyword optimization is enough for Google to crawl these pages and rank them for the keywords they are being optimized for, or if we really need three or more areas covered on these pages as well to make them truly crawlable (i.e. custom H1s, URLs and/or breadcrumbs)…what do you think?

Thank you for your time & support, community!

[LesleyPaone]

What kind of URLS is it producing? Also what is the platform?

[MattRoney]

Hi Robert! Are you able to provide any more information?