Date of Review on productpage - important for SEO?

[RetailClicks]

Hi

Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month.

So is it better to then let the dates behind and not show? Or is it better to show 'old' dates.

How important are fresh review dates on the website?

We have hreview tags around the reviews and dates.

[DmitriiK]

Hi.

I say the content and "worthiness" of review is much-much more important than the date. Unless your products are freshness/time dependent. If you've been selling the same shoes for years, then reviews from 4 years ago will be as relevant as from yesterday.

Now, if your shoes had some major issues and you've improved since then, which would affect the reviews, then sure, remove the old ones, as long as they are irrelevant.

Also, it depends on how many reviews you're getting. If you have 5 reviews and 4 of them are from four years ago, then, I think you should pay more attention to actually getting reviews, rather than filtering them. Another thing I'd like to point out is that it's better to have old reviews than no reviews whatsoever.

In terms of SEO effect - as far as I know, the ratings is more important than the freshness. Which does make sense - if you have 1/5 stars with 10k review from last month - it won't be better than 100 5/5 star reviews from couple years ago.

Hope this make sense.

Cheers.