My keywords have low search volume - is it still worth starting a blog?

[Trevorneo]

I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!

[MickEdwards]

I think it really depends on your blog, the market and what you want to achieve.  A tight niche could be very lucrative if you become the authority.

Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that.  Then there are 30 other search terms with similar volumes you can rank for.  Is this valuable to you?

If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts.  But if they are repeat purchasers then again that changes the landscape.

[Kashif-Amin]

Hi,

Can you share that particular Keyword or niche?

Thanks

[ennovators]

Hi,

Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.

• E.x. are there any complementary products your visitors need in order to get their job done?
• What problems do people try to solve, when they search for your keywords?
• What results do they obtain when they use your product?

Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.

[donford]

I agree with Michael here.

I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.

Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.

Hope it helps and good luck

[MattRoney]

I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.