SEO trending down after adding content to website

[swat1827]

Hi
Looking for some guidance. I added about 14 pages of unique content and did all of the on page SEO work using Yoast - have 'good' status on all of them some of the website architecture was changed - mainly on one page.

That being said, we got a significant bump the day I implemented, however every day thereafter we have had very bad results. Worse than we had before for about 3 days now.

I did resubmit the updated sitemap to GWT and I'm showing no crawl errors.

Also, curious if my Robots.txt file could be the issue. All it contains is

User-agent: *
Disallow: /wp-admin/

Any insight or advise is greatly appreciated!
Thanks for your time

[MoosaHemani]

Personally I think you have to give it some more time. If you have added news pages of unique content, just make sure that the quality of content is good.

Also see if the keywords are mapped correctly. It is also important to add some internal linking as this will help new pages get crawled in Google and internal link will give a link juice to new pages.

If I would be at your place I would have boost new pages on social media and add some links to the new pages as well.

I think you should be doing the above mentioned activities and give it some time to see how Google is reacting to that.

Hope this helps!

[Andy.Drinkwater]

Hi,

Always awkward to speculate on issues like this because there could be a problem we aren't aware of because we can't see it.

However, as Moosa said, I would also give it a little time as these things are often just part of the 'Google Dance' while it is decided what to do with the site and new content. Your Robots.txt file certainly isn't going to be the issue here.

If you wish to share the site and URL's, then we can take more of a look.

-Andy

[Matt-Williamson]

I think Moosa and Andy both make great points which I agree with. I would definitely give it more time and it would be easier to give input with your domain. In terms of the content you have added in the form of new pages are these targeting new keywords or ones you were already ranking for? The reason I say this is because I have seen people cause themselves issues by creating new pages targeting terms that current pages were ranking for and this lead to keyword cannibalization. Jon Earnshaw gave a brilliant talk on this at Brighton SEO earlier this year - https://www.youtube.com/watch?v=ASsxh8ZwseQ

I just thought I would mention it on the off chance

Best

Matt

[swat1827]

Thanks all! Happy to report that today we started trending up again. @matt - they were new keywords @moosa - yeah I am confident in the web copy, it was written for users, not bots but still gave some keyword rich text organically. Again, thank you all for your great answers!