Incorporating a difficult keyword in Headline

[RWW]

Hi !

I need to incorporate a password in a H1 Headline that is "Photography Freiburg"

As "The best Photography Freiburg" would sound strange and would be grammatically incorrect I would write "The best Photography in Freiburg". Is this much worse concerning SEO? Or will Google still put a high correlation to the Searchterm "Photography Freiburg" ?

Thanks!

[DmitriiK]

Hello, my friend.

"Password"? I assume you mean keyphrase/keyword. Well, first of all, the keywords you're talking about are not difficult And yes, if you use "in" it won't matter. In fact, go for natural word flow, since it's better for UX, and that's what google likes. Additionally, you don't have to use the whole keyphrase in H-tags. If possible - sure, if not - just do it in content naturally. Google has very-very sophisticated AI, so no worries, they will understand what page is about.

Just don't go overboard with keyword stuffing.