Decrement in Domain Authority

[torbett]

Hi,

We are a bit confused. Recently we saw a drop in Domain Authority Our organic search is increased but DA decreased By 1 what cause in decrements of DA?
We made all the changes suggested by MOZ for improving Domain Authority. We are confused because our organic search is increased but Domain Authority Goes Down. What should we do to improve domain authority?

[ClaytonJ]

The mozscape index has been reduced on a couple of occasions - so on occasions Moz decreases the number of url's it indexes, so in short not all url's are always indexed.

I assume that it would be close to impossible to index all url's in one go but over time, Moz covers them all, it might just take a few crawls. So the phenomena you are suffering is nothing new BUT most importantly nothing to worry about. The update page is a great place to reference for a comparison of index size to previous indexes. see https://moz.com/products/api/updates  Real possibility that your drop in DA relates to the size of the index or even the pages crawled. So you may gets some dips and troughs before it settles in.  I have added some great backlinks to sites and then the DA drops - same as you - 1 or 2 indexes later and it jumps up. But all the time we were trending better than competitors.

Most importantly check competitors' trends as well. Domain Authority is a relative so if your traffic is going up, and page rank then it does not matter if your DA is going down.

So to improve DA as long as you are trending positively against your competitors and organic traffic growing. - continue doing what you are doing - it is working. The next few updates will fix the DA up.

Hope that assists.

[TimHolmes]

Hey Torbett,

Sometimes you will see the DA drop a little for your domain, but in many cases this is nothing to worry about. It could simply be due to the overall index size changing and that has an effect not only to yourself, but all of those around you.

Have you set up some monitoring for your competitors, if they too have also seen a relative drop, then you do not need to worry too much. Just keep on doing what you are doing and improving your site and you won't go too far wrong.

Tim

[rjonesx. 0]

This is a great answer. PA and DA are relativistic measures, meaning they are relative to other sites in the index. If Facebook went out and doubled their links relative to everyone else, your DA might go down, but in reality your site is still just as strong as ever. As Tim describes, you should be most concerned about your scores relative to your competitors. As long as you are keeping pace or gaining, you should be fine.