Need Guidance On SEO Campaign

[MyNet]

Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'.  We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back.  We have recovered a lot back to #18 now, but have been stuck here for a while.  I want to step up our SEO campaign and have come up with the following campaign.  Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted?  Thank you.

12 new blog articles/month

24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month

1 basic Press Release from PR.com/month

200 do follow blog comments/month

10 paid blog posts (on other people’s blogs of PR 1-5)/month

[CodyWheeler]

Looks like a good start to me.

The content strategy is solid. Just be sure you're creating good high quality content that people will want to read and share. You'll probably see the most results from linkbuilding. You may want to work in a social aspect as well. Twitter and Facebook are great ways to spread your content like wildfire. The 2011 rankings report showed a strong correlation between Facebook shares and rise in rankings.

One thing you may want to think about is instead of thinking of this as an SEO campaign, think of SEO as something you constantly do, assuming you have the resources to do so. To me, campaigns are like diets. If you "go on a diet" at some point you'll probably go off of that diet and gain all the weight back.

If you "do a campaign" you'll at some point reach the end of that campaign and your rankings will start to diminish.

[KeriMorgret]

Is this a package you're buying from someone, or something you're doing internally? It could be great, or a great failure, IMHO.

If you have 12 awesome articles produced each month, and you find 200 blog posts each month that are high-quality and relevant and you craft relevant, unique comments on each one, that's a real good start. If you get someone else to write 12 blog articles, run those through a content spinner so they get to be 24 different articles, and then put that on article directories and auto-submit spam to a list of do follow blogs that make the bloggers consider turning off comments on their blog, you're better having done nothing.