Schema.org Best Practices

[Derrald]

I am employing some schema.org markup for a dental website, and I am wondering what best practice for using markup is.

The NAP is on the footer and on some pages on the sidebar. I was wondering...

1. Should I use schema for the NAP on both the footer and the sidebar or is markup on just one enough? Are there any negative consequences to having the same info marked up twice on the same page?

2. Should I use the itemtype "dentist" or "localbusiness"? Is there an added benefit to either depending how you look at it? My thoughts were that "dentist" is more specific, so that would also imply that it is also a local business...

3. If I use the itemtype "dentist" on the footer and "localbusiness" on the sidebar would that violate best practices or would you get the benefits of both?

Would love to hear all of your thoughts! Thanks!!!

[MiriamEllis]

Hi Derek,

You're totally fine using Schema any place you have your complete NAP. For the rest of your questions, I think you're going to absolutely love this Phil Rozek post, which digs deep into which elements to use:

http://www.localvisibilitysystem.com/2014/06/30/how-to-pick-or-improvise-the-right-schema-org-markup-for-your-local-business/

Hope that hits the spot!