Which "search volume" stats should I choose? Moz or Google Keyword Planner?

[Jana_Joubert]

Hi there

Hoping someone can shed some light...

The same keywords give different Search Volume results in Moz and Google Keyword Planner. Why is this and which one should I "trust"/use?

Thank you!

[Andy.Drinkwater]

Honestly, I wouldn't use just one because they are all going to give you slightly different information.

Use Moz, use Google and then try SEMrush, Ubersuggest, Keyword Tool.io and Wordstream.

The idea is to try and get as much information as you can, so use multiple sources for anything like this to increase your chances. Collate all of the data, remove duplicates and see what you have.

-Andy

[DonnaDuncan]

That's because Moz taps into Bing for its keyword volume estimates and Google obviously is its own source.

As Andy points out, different tools are going to give you different estimates. None of them are particularly accurate - search volumes change all the time. By using more than one, you can at least get an idea as to the relative difference in search volumes between keyword candidates, and understand if you might be missing some opportunities.

Another good source of keyword ideas (and volume estimates) is Google search console but understand that it will only share a subset of the queries your content displayed in search results for. So it won't give you ideas for new content.

Google Adwords is probably your best bet for getting accurate estimates of search volume and also to gain a sense of how well different phrases convert.