INTERESTING CASE: Migrated blog onto HTTPS in subfolder from http on subdomain (and blogger to wordpress). Anyone know why our rankings nosedived?

[TVape]

This post is deleted!

[danatanseo]

Hi, this scenario isn't uncommon, but seems to have become less problematic in the last few years. a few questions:

1. Did revenue to the eCommerce site also drop?
2. Did you remove your old URLs from Google via Google Search Console's URL removal tool?
3. Have you looked at your server logs to see when and how and which pages Googlebot is crawling?
4. Did you change anything about the way your analytics scripts were installed?
5. What were you using to track rankings?

If you can answer those it might give those of us who can help some additional clues on where to look for issues.

Best regards,

Dana

[TVape]

Hi Dana,

1. We did not notice anything directly. The product pages shot up in ranking and the blog gradually faded. our traffic dropped by more than half and continues downward. So in that regard we did not notice any overall drop.

2- no. should we and why?

3- no, we are not that advanced to be honest. I occasionally check crawl frequency etc on webmaster tools.

4- we installed a new script to track the "new blog" seperately.

5- analytics and moz. the subfolder is showing less in SERPs than the subdomain before and the decrease is a far more than the increase in SERP for the store domain. So the blog lost traffic and the pages of the ecommerce store ranked better, as intended, but we did not gain as much as we lost.