HTTP or HTTPS for blog website

[aidenwright]

This post is deleted!

[Linda-Vassily]

Google has expressed a preference for https, so if it makes no difference to you otherwise, that would probably be a good choice.

[max.favilli]

If you are starting from zero I would go HTTPS.

[gazzerman1]

Https was confirmed by John Mueller as a signal being used to rank sites sites higher in organic rankings however there have been issues reported lately, including one by Barry Schwartz where the sites are getting very poor results from switching over to https.

So exercise caution right now as its still early days. But https will be the future when they get the teething issues sorted out.

[DennisSeymour]

I just switched a blog to https. I've gotten double my impressions for a blog.

My company site, just switched to https 2 weeks ago. I've gotten triple the clicks so my overall rankings went up.

I can't really fully "control" the test for my company's blog though as we have to post content regularly. In the case of the https switch, we only posted 2 new pieces of content instead of the 4 we usually do.

We didn't do any link building. Everything was just left as is.

Takeaway, purchase it. It's cheap, you have nothing to lose really. Just be sure you implement things correctly.

[Cocoonfxmedia]

As Dennis as hinted we went to https, we saw an increase in traffic and ranking when we swap to https.  We also made sure site speed was rapid as well.