Blog on subdomain of e-commerce site

[JAR897]

Hi guys.

I've got an e-commerce site which we have very little control over. As such, we've created a subdomain and are hosting a WordPress install there, instead. This means that all the great content we're putting out (via bespoke pages on the subdomain) are less effective than if they were on the main domain.

I've looked at proxy forwarding, but unfortunately it isn't possible through our servers, leaving the only option I can see being permenant redirects...

What would be the best solution given the limitations of the root site? I'm thinking of wildcard rewrite rules (eg. link site.com/blog/articleTitle to blog.site.com/articleTitle) but I'm wondering if there's much of an SEO benefit in doing this?

Thanks in advance for everyone's help

[KaneJamison]

Hey John,

If a reverse proxy is not an option, then you're faced with either using a subdomain, or making the blog work with the existing CMS.

In either situation, there's no need to set up redirects from the top domain to the subdomain or vice versa. So, setting up a fake URL at site.com/blog/article-name/ that redirects to blog.site.com/article-name/ would not provide any value. In fact, if people started linking to that fake URL it would decrease the value of those incoming links to the subdomain.

Hope that helps - let me know if you have additional questions.