SameAs Markup for Google Knowledge Graph

[TMI.com]

I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph.

For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? **

I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords?

I appreciate any advice. Thanks.

[PatrickDelehanty]

Hi there

I think it can help indirectly. Especially as Google associates your brand and website to particular topics (if you are optimizing properly and writing great content). If you are killing it from a topic association level, I can see having "SameAs" markup possibly benefiting your brand on a non-branded level as those topics are associated with your site and Google (and other search engines) notice those SameAs connections to your other platforms or areas, and possibly return your site or other channels in non-branded search.

That's my take. Excited to see what everyone else says - great question! Good luck!

[TMI.com]

Thank you, Patrick!

[Martijn_Scheijbeler]

SameAs markup probably won't be enough as for now it's really meant to be used for identifying social network accounts for a specific Web site. What I would also look into is marking up your actual content via Schema.org because Google probably will need the data for it's knowledge graph in some structured way at least.

[TMI.com]

Thank you for your response, Martijn. I was thinking the same thing. Everything I've read thus far about SameAs speaks to connecting bios and social profiles.

[Everett]

Hello Texture Media Inc,

It's tough to keep up on what the various parts of different SERPs are these days. They're constantly expanding and changing. The only person I know who can keep up is Dr. Pete, and that's just barely.

I think what you're wanting to do is get content in the Answers Box, as opposed to the Knowledge Graph. This should answer your questions: http://cognitiveseo.com/blog/6121/total-serp-domination-using-the-new-google-answer-box-technique/

SameAs should be used for connecting various pages about the entity, including social but also Wikipedia pages and other official "About" pages. It's a good idea to use this tag, but isn't going to help with what you're trying to do, specifically.

[TMI.com]

Thank you, Everett! I didn't know that Answers box and Knowledge Graph are two different things. I'll take a look at the blog post you linked to.