Value of internal links like this

[tanveerayakhan]

Hello I have a question for internal links build in the pattern below does google value these kinds of pattern of internal links...

For example i have 3 pages on website A, B and C, The page A is homepage, B is cateogory page and C is product page

and I am on page C, where I build internal links like this

Home > Catogory > product page

[PatrickDelehanty]

Hi there

Based on your Home > Category > Product Page layout above, yes, this is logical. I would also make sure that your URL structure follows this as well. Also, make sure your sitemap is up to date and submitted to Search Console and Bing.

I would also look into breadcrumbs as they help structure your site and can help users understand where in the website they are.

Hope this helps - good luck!

[RyanPurkey]

Hello Tanveer. That's a fine format for breadcrumb linking and can help users navigate your site easier. Here's an article that discusses what you're asking: https://moz.com/ugc/guide-to-ecommerce-facets-filters-and-categories specifically mentioning:

When building or rebuilding your categories you need to think in a hierarchical way as if you are building a pyramid; starting from your homepage, and mapping out to your various products. Often, I use breadcrumb navigation links to see how my structuring will be represented (a large white board is also a useful tool). This allows me to ensure that the structure makes sense going from a broad or main category to more specific ones. Narrowing down while adding value can be hard, but doing so will provide a better user browsing experience. If you're seeing a lot of duplicate categories you might not need as many total categories.

Rand has also done a great WBF on this topic (information architecture) so feel free to learn from that as well: https://moz.com/blog/information-architecture-for-seo-whiteboard-friday

Regarding breadcrumbs he says:

By the way, for SEO purposes it does help if I link back and forth one level in each case. So for my hedgehog page, I do want to link down to my hedgehogs in military uniforms page, and I also want to link up to my adorable animals page.

You don't have to do it with exactly these keyword anchor text phrases, that kind of stuff. Just make sure that you are linking. If you want, you can use breadcrumbs. Breadcrumbs are very kind of old-fashioned, been around since the late '90s, sort of style system for showing off links, and that can work really well for some websites. It doesn't have to be the only way things can work though.

Hope this helps give you some clarity on internal linking!  Cheers!