SEO Strategy for international website with similar content

[Harveyspecter]

Hello,

If a company is in different countries and has same content in most of the countries does it hurt SEO?

For Ex. fibaro.com is the website that I am researching and I have seen the indexed pages to be about 40,000 however there is not much content on it. On further inspection I noticed that for every country the sub folder is different. So for us it will be fibaro.com/us/motion-sensor and for Europe fibaro.com/en/motion-sensor. Now both of these pages have same content on it and the company is in 86 countries so imagine the amount of duplicate content it has.

Does anybody have any ideas on what should be an ideal way to approach this?

Thanks

[Andy.Drinkwater]

Hi,

There is no problem with international SEO and duplicate content, as long as you follow the rules around this. Start by reading this checklist from MOZ as it will give you a great grounding.

I would also read this article from Google as this will walk you through what you need to do.

HREFLANG will be used to explain to Google about international pages with duplicate content.

I hope this helps.

-Andy