Ranking for multiple locations for the same service

[Jseddon92]

I'm currently developing my brothers new website and taking care of the SEO. He provides roofing services and uPVC fascias, soffits & guttering service. He is looking to target multiple towns and cities within a region (Yorkshire).

Each service has its own page but I'm wondering if it would be better to create a service page for each town with different content? It's quite difficult to re-write the service content for each town and not repeat yourself.

For example, we're looking to target "roofer in leeds" "roofer in sheffield" "roofing services wakefield" etc etc

Obviously it's more difficult to rank outside your physical town as the registered address is on Google maps but with content and link building we should see some results.

I look forward to hearing some feedback.

[PatrickDelehanty]

Hi there

I would check out this resource from Moz on the subject - it's called Local Landing Pages: A Guide To Great Implementation In Every Situation. Miriam did a great job on taking care of listing multiple situations with possible solutions.

Hope this helps! Good luck!

[Jseddon92]

Thanks Patrick. I think Google is making it more and more difficult to rank outside of your physical location. Google is smart and recognises that we don't have physical premises in the targeted locations outside of our hometown, so it displays results of local companies in both Google local places and organic results, as it sees the more local companies as a more relevant result and disregards our target location based keywords.