National keyword results v local keyword results

[SEODarren]

If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?

Additionally, some best practice examples of national v local result tracking would be great

Darren

[Andy.Drinkwater]

If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?

Can you expand on this please Darren? I don't really understand what the question is. Is it better to use the wider results for what?

-Andy

[MiriamEllis]

Hi Darren,

I agree with Andy that a bit more detail might clarify this.

I believe what you may be asking is whether it is better to optimize your website for local or national keywords. The answer to this would lie in where you want to build up your business. If you are hoping to serve clients mainly in your local area, and you meet with these clients face-to-face, then optimizing for your local geographic terms will be most appropriate. If, however, you do not have in-person transactions with your clients and are offering a virtual service on a national scale, then this would point more toward service-focused optimization instead of geographic-focused optimization.

Not totally sure this is what you are asking, though, so please feel free to provide further details about your question. Thanks!

[SEODarren]

Hi folks,

I'll attempt to clarify what my question. Apologies.

So what I want to know is...what is best practice when tracking keywords.

Specifically relating to the practice of tracking terms such as "SEO agency" and "SEO agency London" as an example. One keyword without the geographic term, one with the geographic term.

Would it be a better set up to track "SEO agency" keyword positions over time at both the national and local level, than set up to track "SEO agency London" at both the national and local level?

I guess what I am really trying to get at is whether or not a geographic term within the keyword nullifies the point of tracking search positions at the local level.

Does that help?

Darren

[SEODarren]

HI there, I posted an update with more information

[SEODarren]

HI there, I posted an update with more information

[Andy.Drinkwater]

If your tracking app allows, track as much as you can. Local and non-local will always be given different positions, so always track both.

-Andy