Big drop in bounce rate suddenly

[navidash]

Our site had a huge drop in bounce rate in one day (went from 10% to 3%) and it has stayed that way.

What could cause this?

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[PatrickDelehanty]

Hi there

Did you have any site changes on that day? GTM installed? Pages removed or updated? CTAs added or internal linking changes? Anything?

Read the following:

• This is Why Your Bounce Rate Dropped in Analytics
• Explanation for a Dramatic Drop in Bounce Rate

They discuss theories such as:

• Multiple pageviews triggers firing (being sent to Analytics) on a single page

• A duplicate installation of Google Analytics code

• Google Tag Manager installed along side of Google Analytics code

• Event is being sent to Analytics after pageview

Hope this helps! Good luck!