How to Handle Website Merge?

[JulieALS]

We are a law firm and have another law firm merging into ours.  Our branding will remain the same, but I am trying to figure out how to best handle their website transition.  Should we link it to ours (although their PR & page authority are not significant) or should I map each page to ours with similar content with a redirect?  MY main concerns are not damaging our website's SEO by doing something search engine's would frown on and also to try to take advantage of any organic traffic or referral traffic.  Or maybe some combination - link homepage with added verbage that attorney is now with our firm and a link and redirect the sub-pages?  I look forward to thoughts from anyone who might have experience with this type to issue.  Thanks in advance! JulieHow t

[PatrickDelehanty]

Hi there

Here's a fantastic resource on Moz that can give you quite a bit of information and direction. There's a lot there, so make sure you take the time to go step by step through it.

I'd also take a look at these content audit and backlink audit resources, especially to find potential links to remove or update for the old site.

Hope this helps! Good luck!