Mobile Friendly Site yet rankings are in alot of cases worse than desktop

[PeteC12]

Hi All,

We made our Website mobile responsive well in advance of the recent mobile algorithm changes . We only have a couple of pages with minor errors but yet our mobile rankings have not improved that much (maybe 1 place) and in alot of cases, we rank higher on desktop than we do on mobile for the same term etc. No the ranking boost is minimal at best and worse in many cases.

I have checked our site on google mobile test and we are mobile friendly and on page speed test our mobile site is 99/100 user experience etc.

Just wondered if anyone else has found the same ?

thanks

Pete

[Andy.Drinkwater]

Hi Pete,

Just having a mobile friendly site isn't necessarily going to be enough for Google. You also can't really compare desktop and mobile positions because the two are based on a different algorithm set - well, parts of anyway.

There are quite a number of ways you can help improve your mobile SEO, but rather than making this a very long post, have a read of these resources below - you will find some good information in both when troubleshooting what is going on.

• https://moz.com/learn/seo/mobile-optimization
• https://developers.google.com/webmasters/mobile-sites/mobile-seo/?hl=en

-Andy

[PatrickDelehanty]

Hi Peter

Have you checked your Mobile Usability notifications in Webmaster Tools? That's a great place to start because it looks at your whole site rather than just a page like the Mobile-Friendly Test.

Also, just because your User Experience is a 99 doesn't mean that there are not Speed issues listed - you should make sure those are taken care of as well and your site as close to optimized as well. I would also check your mobile organic landing pages pre and post Mobilegeddon to see what pages lost transaction and how those line up with any notifications in WMT.

I would also do a quick run through Google's Mobile SEO Guide to make sure that all of your bases are covered.

There are countless other factors as well include local SEO & audit, on-site SEO, content audits, backlink audits, and making sure your site is structured correctly. There are a lot of factors that can go into your rankings so don't just limit it to your User Experience being 99 (not saying you are, by the way!).

Hope this all helps - let me know if you have any more questions or comments - good luck!

[PeteC12]

Many thanks Andy and Patrick. Some very useful points and links here.  I will take a look and see what I can unravel as to the reasons.

Many thanks

Pete