Google displaying different meta descriptions for the same URL but different keyword

[SO_UK]

Hi All,

A quick question that may even have a quick answer:

Why would Google display a different meta description for the same URL for a different keyword?

For example I enter 2 of our similar keywords into Google:

KEYWORD A | META DESCRIPTION A DISPLAYED | URL A

KEYWORD B | META DESCRIPTION B DISPLAYED | URL A

Thanks in advance

[LauraSultan]

Google may use your meta description, or they may pull your meta description from the content on the page if it's more relevant to the query. That's why you see different descriptions for different queries. They may also be using the description from the Open Directory Project.

Here's a post from Dr. Pete that addresses the issue:

Why Won't Google Use My META Description?

Here's another Q&A that addresses the same issue:

http://moz.com/community/q/why-does-google-not-show-my-meta-descriptions-sometimes

[PatrickDelehanty]

Awesome resources here from Laura on the subject - definitely check them out!